A clear, well-executed brand helps people connect with the heart of what you do.

Our free, online assessment is designed to help you understand how well your brand is working right now. In just five minutes, you’ll rate your organization across eight key areas:

1. Message Alignment: How consistently and clearly your organization communicates what you do and why it matters

2. Visual Consistency: How cohesive and recognizable your visual identity feels across platforms and materials

3. Accessibility & Usability: How well your brand considers usability in digital and other experiential scenarios

4. Audience Relevance: How effectively your communications reflect audience needs, language, and mindset

5. Internal Adoption: How well your team understands, uses, and supports your brand

6. Brand Differentiation: How clearly your brand stands apart from similar organizations in your space

7. Organizational Alignment: How well your brand reflects your current strategy, programs, and direction

8. Sector Relevance: How well your brand reflects current conversations, expectations, and trends within your industry

Once you complete the assessment, you’ll receive your Brand Clarity Score by email.

You have the option for a 30-minute conversation where we’ll share a brief, personalized summary based on your score, along with a light review of your public-facing content—your website, social presence, and anything else that’s easy to find online.

We’re not salesy people. It’s not a pitch. Just a thoughtful check-in.

Your score and organization name will never be shared or published.