She Should Run

She Should Run motivates women from any party to explore the possibility of public office by tackling the barriers to elected leadership. They offer online courses and in-person incubators designed to help women from all backgrounds and across the political spectrum envision themselves in public leadership. In support of this effort, this campaign engages audiences in both emotional and tangible ways.

Victor Borge once said, “Laughter is the closest distance between two people,” a sentiment that inspired an icebreaker game based on the irreverent humor of Cards Against Humanity to address challenges women face when running for office. Laughter also influenced the redesign of the “Ask A Woman To Run” landing page. This refreshed section features a Mad Lib-style nomination form, allowing users to craft a fun, personalized invitation encouraging women to consider running for office.